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  1. A. Eicoff & Co.
    Published: September 15, 2003

    Founded by Alvin Eicoff, 1965; purchased by Ogilvy & Mather, 1982; continues to operate under its original name as a unit of WPP Group's OgilvyOne.

  2. A. Eicoff & Co.
    Published: September 15, 2003

    Founded by Alvin Eicoff, 1965; purchased by Ogilvy & Mather, 1982; continues to operate under its original name as a unit of WPP Group's OgilvyOne.

  3. Abbott Mead Vickers/BBDO
    Published: September 15, 2003

    Formed two years after David Abbott joined Peter Mead and Adrian Vickers at London-based Mead Davies & Vickers, 1979; sold a minority share to BBDO Worldwide, 1991; acquired by BBDO and renamed Abbott Mead Vickers/BBDO, 1998.

  4. Absolut Vodka
    Published: September 15, 2003

    In 1977 Lars Lindmark, then CEO of Sweden's Wine & Spirits Corp., decided that the state-owned liquor monopoly should make a bid for the export market.

  5. Account Planning
    Published: September 15, 2003

    Account planning is an approach for generating consumer insights that aid in the development of strategy and tactics and in evaluating communications campaigns.

  6. ACNielsen Corp.
    Published: September 15, 2003

    A.C. Nielsen Co. was founded in 1923 by Arthur Charles Nielsen to monitor and measure the performance of production processes and equipment for industrial manufacturing companies.

  7. Ad Council
    Published: September 15, 2003

    The Ad Council was founded in 1942 by members of the Association of National Advertisers and the American Association of Advertising Agencies as an independent, non-profit organization that uses advertising to encourage individual action on important social issues.

  8. Advocacy Advertising
    Published: September 15, 2003

    Advocacy advertising is concerned with the propagation of ideas and the elucidation of controversial social issues that are deemed important in public policy terms.

  9. African-Americans: Representations in Advertising
    Published: September 15, 2003

    Images of African-Americans in advertising were derived initially from very early product packaging, much of it European.

  10. Age: Representations in Advertising
    Published: September 15, 2003

    Over time, advertising experts have come to realize that age groups are invaluable demographics (or market segments) because sophisticated research methods, such as focus groups, allow advertisers to create messages designed to appeal to the wants and needs of specific age groups.

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